As of today, our dedicated LandTechnikDigital industry forum has got its own website. Visit us on-line at landtechnikdigital.de or in person at the Schleswig-Holstein Farmers’ Association at the NORLA trade fair starting 7 September.

Everyone talks about digitalisation. But what does it mean for construction equipment dealers and your own business practices? TRASER Software and MASCUS Germany, a worldwide marketplace for used equipment, launched the first ever Dealer Day 4.0 convention at Hamburg’s Microsoft premises to look at these issues from an industry point of view and demonstrate a number of real-life examples.

“To ensure a successful future for your business you will need to exchange information, gather knowledge and follow a partnered approach. We have worked with MASCUS to create Dealer Day 4.0 which will serve as a platform to do just that,” TRASER Software’s Torben Weber explains. “A little over 60 participants meant the event was sold out. This shows our industry-specific forum has struck a strong chord with our target audience,” says Michael Radwe of MASCUS.