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New LandTechnikDigital Website

As of today, our dedicated LandTechnikDigital industry forum has got its own website. Visit us on-line at landtechnikdigital.de or in person at the Schleswig-Holstein Farmers’ Association at the NORLA trade fair starting 7 September.

Hot Off the Press

The most recent edition of the ProTrader construction and commercial equipment magazine features a company profile on TRASER Software. We would like to thank the editors for presenting the illustrious history of our company.

Read the article

Dealer Day 4.0 Launch

Everyone talks about digitalisation. But what does it mean for construction equipment dealers and your own business practices? TRASER Software and MASCUS Germany, a worldwide marketplace for used equipment, launched the first ever Dealer Day 4.0 convention at Hamburg’s Microsoft premises to look at these issues from an industry point of view and demonstrate a number of real-life examples.

“To ensure a successful future for your business you will need to exchange information, gather knowledge and follow a partnered approach. We have worked with MASCUS to create Dealer Day 4.0 which will serve as a platform to do just that,” TRASER Software’s Torben Weber explains. “A little over 60 participants meant the event was sold out. This shows our industry-specific forum has struck a strong chord with our target audience,” says Michael Radwe of MASCUS.

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