TRASER ROCKS. More than just software.

Hi. We change the industry. For a digital and successful future.

Dedicated to agricultural, construction and material handling technology

Digital transformation
Thanks to our extensive knowledge, we have diligently developed, rigorously tested, and successfully launched our products over the years. When implementing our solutions for customers, we pay utmost attention to assisting them in seamlessly transitioning their business processes to digital in the agriculture and construction machinery industry. We are more than a software company - we are your reliable partner.

A look into our past and future

Our story, our milestones

  1. 10/2014

    Because we have a clear vision of quality work and software, TRASER is founded. We want & can do things better.

  2. 2014

    We become a certified Microsoft partner. We can finally focus fully on our industry.

  3. 02/2015

    Our first product TRASER DealerManagementSystem for the agriculture and construction machinery industry is ready to be launched. Now we are really getting started.

  4. 03/2015

    We connect the industry. Digital & analog. We open an industry forum because we want to move #forwardtogether.

  5. 11/2015

    We present our new solution MaschinenParkOnline at the Agritechnica fair - a new, innovative product for used machines,

  6. 2016

    We receive three awards: ERP System of the Year, Top IT Consultant & the KMU award!

  7. 03/2017

    TRASER Mobile Service is launched, laying the foundation for our mobile product world.

  8. 06/2017

    We and our team are growing. We open a new office in Čačak (Serbia).

  9. 03/2019

    We move from the center of innovation and technology in Kiel to a different location in Kiel, Friedrichsort.

  10. 2020

    The Federal Minister for Economic Affairs and Climate Action awards us with digital industry’s lighthouse award. We also receive the Top Innovator award.

  11. 2021

    We develop our own trainee program to cultivate talent within the company.

  12. 04/2021

    We expand our product world with an industry-specific CRM solution based on the newest Microsoft technology: TRASER Sales 365.

  13. 2021

    We are not only a Great Place to Work® but also: The best employer in the ITK category. We are happy when our team is happy!

  14. 07/2022

    TRASER has grown 12.5 times in eight years. We welcome our 100th team member. Wow!

  15. 2023

    Our internationalization is progressing: We open a new office in Romania led by Călin & Serban.

  16. 08/2023

    We want to show you who we are and what makes us special. We start shooting our image film.

  17. TODAY

    We keep moving forward! Because: “He who ceases to be better, has ceased to be good.” (P. Rosenthal)


Our commitment to enhancing the agricultural and construction machinery industry has driven us to create a complete solution that covers all business processes in this sector. Our dedication to delivering top-notch work has shaped a company where our customers can benefit from the expertise of over 100 people.

We don’t talk. We do.

TRASER in numbers

short & sweet

You can count on: Extensive knowledge from us.

110 Agricultural & Construction Machinery Experts
110 Technology Experts

We offer solutions for:

> 4500 Users
> 300 Locations
8 European Countries
We provide strong networks, strong partnerships, pace AND more success for the industry.


We’re constantly moving forward

Focus on the industry

We create software solutions for the agricultural & construction industry. Our proficiency in software technologies and knowledge of the machinery trade industry allows us to foster connections and drive greater success. Our solutions are developed in partnership with retailers, manufacturers and suppliers, resulting in strong connections.

Best solution on the market

Our objective is to enhance the performance of our dealers by offering the finest solutions and services available. With our exceptional team, a great industry network, and cutting-edge Microsoft technology, we’re forging ahead towards limitless opportunities in the machinery trade sector. In the GSA region and now also Europe-wide.

More than just software

As your digitalization partner, we assist and guide you through your digital transformation journey. We provide a comprehensive range of services: Analysis, consulting, project implementation, trainings, development, hosting, service & support. But it’s not just the technical aspects we consider; we also value what matters most: The individuals behind these companies who are responsible for their success.


At TRASER, over 100 team members work diligently to enhance the industry. Our main location is in Kiel but we also have offices in Lübeck, Romania & Serbia. When implementing our solutions for customers in the agricultural and construction machinery industry, we are committed to providing the highest level of support for their transition to digital business processes.

We want to turn something good into something better.

Our awards.